Why You Should Reach Your Audience through Google AdWords
You have put a lot of time, money, and energy into building a successful business. You have the best product or service in your market and a loyal customer base who loves you. But what if there was a way to increase your reach? The good news is there is: Google AdWords. Google dominates search. As the world’s most popular search engine, Google is the obvious choice for advertisers. In fact, according to research by Statista, Google commands an astonishing 80% share of the global search market. If you want your business to reach customers online, then using AdWords is a no brainer. You can pay per click or bid on keywords related to your business or industry (like “web design”). If someone clicks on an ad and goes on to make a purchase or contact you in some way (a lead), then Google charges you based on what they think it was worth. For example: if you buy an ad that has a $5 cost per click bid ($3 + 50% AdWords credit) and someone clicks on your ad ...